The Connection Between Online Advertising and Offline Purchase
Image source: Harvard Business Review
A big part of an advertising budget is spent online. About one-third, precisely. About half of that budget becomes Google’s revenue.
A major...
Reasons Your Content-Marketing Strategy is Failing
Image source: Entrepreneur
In our latest article, we’ve created a guide to developing a successful marketing strategy. Now let’s take a dive into the important part of every...
How to Use Marketing Automation for Your Small Business
Image source: Small Business Trends
Last week, we talked about different ways you can use email automation for your business. But the benefits of using marketing automation software stretch...
Connection Between Leadership and Self-Control
Image source: Pexels
Self-control separates homo sapiens from our ancient ancestors and animals. It’s what keeps us in charge of keeping a healthy balance between our desires and...
How to Collect and Use Data the Right Way
Image source: Inc.com
To reach high inbound marketing performance, it’s crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is...
Reducing the Impact of Digital Transformations on Employees
Image source: MIT Sloan School of Business
Technological innovations such as the self-driving car, chatbots, artificial intelligence and Internet of Things are taking more and more space in...
LinkedIn, a Great Asset for Personal Branding
Image source: Inc.com
Over the years, you’ve developed certain expertise in a specific field. You’re either established or aspiring to become a thought leader (make sure...