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Image source: Small Business Trends
Email marketing is known to have the highest ROI of all marketing channels. Having this in mind, it makes a lot of sense to invest in email marketing automation software, as your business is growing.
Email marketing automation has significant benefits for a small business organization. You’ll be able to get to know your leads better and keep in touch, which helps you align sales and marketing. Your sales and marketing cycle will get shorter because of lead nurturing – which directly saves you time and money. Email automation lets you personalize your content, gain customer insight, and even increase customer retention rate. Most important – your conversions will increase which means more sales.
Lead generation is on of the marketer’s biggest challenges, and that’s why we’ve compiled this list of 30 best tips, tricks and ideas for a successful lead generation.
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To get the most from your marketing automation software, you need to know what can you do with it. For starters, check out this chart from the Email Marketing & Marketing Automation Excellence 2017 Report via Small Business Trends here. The chart shows all types of messages you can use in your email marketing campaigns and how to best utilize them.
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Get inspired by the best – take a look at how successful companies use inbound marketing to grow their business. We’ve collected 32 impressive inbound examples of email marketing, social media, blog design, video and more.
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