Image source: Small Business Trends   Good employee training is essential for every small business. It helps increase your profits, and companies that conduct internal training as an ongoing process tend to reach their business goals more successfully. (more…)

Image source: Pixabay    Social media marketing is one your business’s strongest allies. Over 2 billion of internet users have active social media accounts. Not something to ignore, right? (more…)

Image source: Inc.com   Thought leader is a term used to describe individuals or companies that are recognized as experts and an authority in selected fields of specializations. It’s a great honor to be among the businessmen and entrepreneurs to earn that title. But, you shouldn’t call yourself a thought leader out loud or in public – even if others consider...

Image source: Small Business Trends   As a business owner, you can’t avoid the responsibility of being actively involved in the sales process – regardless of the size of your company or the success it has achieved. The problem is – business owners are not salespeople and often lack necessary skills to make a successful call, which can result in mistakes that...

Image source: Wired   We’ve talked about guarding your business against cybercrime, but what about your  personal cybersecurity? It’s most likely improving – you know you should be using strong and unique passwords, two-step verification wherever possible, and you’re looking out for phishing emails. But new threats are right around the corner and...

Image source: Harvard Business Review   A big part of an advertising budget is spent online. About one-third, precisely. About half of that budget becomes Google’s revenue. A major advantage of online advertising over physical-world advertising is the ability to measure the results and see how ad exposure has impacted purchases. Both ad exposure and purchase, are...

Image source: Entrepreneur   More and more marketers are turning to a data-driven approach to use information about consumer decisions when making marketing decisions. It may not be considered to a competitive advantage anymore, but it’s crucial for every business that wants to succeed in this highly competitive global economy. While most marketers and executives realize...

 Image source: Small Business Trends   Your business collects and stores various data: personal information about you and your employees, or information about your customers, partners, clients, and suppliers. All of this business data makes you a good target for a data breach. Someone unauthorized might have an interest in stealing your intellectual property, or financial...

Image source: Entrepreneur  In our latest article, we’ve created a guide to developing a successful marketing strategy. Now let’s take a dive into the important part of every marketing strategy – content marketing strategy. 94% of small businesses have a content-marketing strategy. The importance of having one is widely recognized among the companies of all...

Image source: Inc.com To reach high inbound marketing performance, it’s crucial that you get to know your customers on a personal level. Just keep from coming across as intrusive. The line is thin between offering personalized, relevant content served at the right time and creeping out your customers with serving them something that makes them wonder if you’re sleeping...